BlackCoffee.com has a great post discussing ‘brand sonification’.  It highlights how important sound can be when potraying a product – “Sound is an opportunity to communicate and differentiate because it provides an opportunity to interact even when no one is looking.”

I’ll be in Hawaii all next week so if you see any updates that’s probably a bad sign.  I’ll bring my rig – maybe I’ll pester a chicken and bring back a nice little gift for you all.  See you soon!

The Zoom H1 is a X/Y stereo recorder that can capture up to ten hours of audio on a single AA battery.  It holds up to 32GB of microSDHC memory and can capture resolutions up to 24bit/96kHz.  Look for it on July 30th for it’s full debut and click through for the entire press release.

TC Electronic is offering all of their plug-ins half off from now until June 15th.  So if you’ve been waiting to snag a Tube-Tech simulator now’s the chance.  Click through for the link.

TC Electronic’s is releasing their PolyTune app through iTunes for free right now.  I’ve read that it’s only for the first 25,000 downloads so snatch it up while you can.

Live Nation has is offering tickets free of service fees for all their owned and operated amphitheaters this month.  This is great considering these fees usually make up around 30% of the ticket costs.  Some of the biggest artists are a part of this deal:  Alice in Chains, MGMT, B.B. King, Ozzfest, Rush, Elton John, [...]

We’re now on Twitter, so if you’re a part of that whole crazy social networking phenomenon add us!  We’d love to hear what you’re posting about as well.  Click through for account information and a link to our RSS feed.

Bear McCreary (Battlestar Gallactica) has announced that he is composing the music for his second large scale video game title, the military shooter, SOCOM 4.  Bear goes into detail about the inspirations and setups but what caught my eye was that he has written eight hours of music – which seems like a massive amount [...]

Are you older than seven years old?  Well swing by your local Toys “R” Us and grab yourself a copy of Pro Tools.  The monster toy retailer describes it as a way to “easily and affordably craft professional-sounding songs and remixes with M-Powered Essentials software – no experience needed.”  With no experience needed, what are [...]

The following music video is put together entirely from the sounds of Craftsman tools.  I’ve seen many of these before but I particularly like when the motors get involved about halfway through.  Hit the jump for some of the most manly music on the Internet.  RHo! RHo! RHo!