They guys at Coca-Cola are sneaky.  K’naan’s World Cup anthem was used by the popular beverage company to expand their sonic branding potential.  Through the jump you’ll see a good example of how they did it.

Source:  http://www.soundlounge.co.uk/blog/2010/07/coca-cola-sneaks-their-sonic-logo-into-k%E2%80%99naan%E2%80%99s-world-cup-anthem/